End-of-Year Ag Equipment Market Outlook for Lenders | Tractor Zoom

2025 End-of-Year Webinar: How Lenders Are Preparing for the Year Ahead

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Limited Registration Available for December 18, 2025 Webinar - Reserve Your Spot Now!

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2,500+

AGRICULTURAL PROFESSIONALS EDUCATED

60 minutes

EXPERT MARKET INSIGHTS

4,800+

SATISFIED WEBINAR ATTENDEES

What You Will Learn

Looking back at how the Ag Equipment Market has shifted, where it’s heading, and what lenders are saying.

2025 Year-End Market Recap: Where values landed and how they compare to prior cycles

Lender Sentiment Insights: What your peers are forecasting for 2026 lending conditions
Risk MGT Focus: Strategies for assessing residual value & mitigating exposure in portfolios
Portfolio Planning: Use 2025 data to shape loan strategies, forecast asset & performance.

Asset Class Trends: Combines, row crop and utility tractors, 4WD tractors, sprayers, and skid steers

Practical Takeaways: Use current data to inform renewals, collateral reviews, & credit discussions
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Gain Confidence in Valuations and Risk Heading into 2026

As we close out 2025, ag lenders are facing new challenges in asset valuation and credit risk. Shifting equipment values and tighter farming margins mean your lending decisions need to be grounded in data.

Join Tractor Zoom’s Andy Campbell for a forward-looking session built specifically for the lending community. You’ll gain fresh insights into how equipment values, dealer behavior, and market demand are evolving, and what this means for your portfolios and 2026 loan renewals.

This end-of-year conversation will help you strengthen client relationships, reduce exposure, and lend with confidence into the new year.

Register Now

Meet Your Expert Presenter

Andy Campbell is the Director of Insights at Tractor Zoom, where he combines boots-on-the-ground farming experience with business and data expertise to decode the trends shaping today’s farm equipment market. With a background that spans Fortune 500 firms, tech startups, and academia, Andy specializes in turning complex datasets into strategic decisions that help AG businesses grow.

Raised on a multi-generation farm in northern Iowa, Andy continues to manage his family operation while helping dealerships and agribusinesses make sense of machinery values, market dynamics, and buyer behavior. His educational foundation includes a degree in chemical engineering and an MBA from the University of Iowa, and he’s previously served as a college instructor—further enriching his ability to distill complex ideas into clear takeaways.

At Tractor Zoom, Andy leads the charge on market intelligence and equipment valuation trends, frequently collaborating with media outlets and presenting at industry conferences. His data-driven insights help decision-makers across agriculture and food systems act with greater confidence and speed.

Andy lives near Pella, Iowa, with his wife and three children. When he’s not analyzing equipment markets or presenting to ag leaders, you’ll find him coaching youth sports or tackling the latest fitness challenge.

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  • Ag Lenders & Credit Analysts preparing 2026 business plans and budgeting decisions 
  • Portfolio Managers and Risk Officers assessing collateral exposure and asset performance  
  • Loan Officers and Relationship Managers supporting farm clients through changing market cycles
  • Farm Credit and Banking Leaders setting 2026 lending strategy and asset review priorities

 

Trusted by 900+ Organizations

LandPro (1)
UnitedAg
Heritage
Hoober (1)
AgRev
Atlantic

 

 📊 Exclusive Polling Insights: Participate in live sentiment polling from lenders nationwide.

 📁 Downloadable Slide Deck: Receive a lender-specific market overview presentation to share with your teams or boards.

 

Limited Seats Available: Register Now for December 18, 2025 Webinar!

Finish 2025 Strong – and Start 2026 More Prepared

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