2026 Outlook Webinar for Equipment Dealers | Tractor Zoom

2025 End-of-Year Webinar: How Dealers Are Preparing for the Year Ahead

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Limited Registration Available for December 16, 2025 Webinar - Reserve Your Spot Now!

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2,500+

AGRICULTURAL PROFESSIONALS EDUCATED

60 minutes

EXPERT MARKET INSIGHTS

4,800+

SATISFIED WEBINAR ATTENDEES

What You Will Learn

Looking back at how the Ag Equipment Market has shifted, where it’s heading, and what dealers are saying.

2025 Market Recap: How used equipment values and inventory levels shifted over the past few months
Dealer Sentiment Insights: What your peers are most concerned with, and how they’re already planning for 2026
Practical Strategies: Ways to help move inventory, price with confidence &  speed, and position your lot for a stronger start

Future Outlook: How historical equipment and macro trends align with dealer sentiment for 2026

Key Equipment Trends: 4WD Tractors, Row Crop Tractors, Combines, Skid Steers, Sprayers, Utility and Compact Tractors
Operational Takeaways: How industry leaders are applying these strategies right now to streamline processes
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Taking stock of the previous year, and looking ahead to the next

2025 has been a year of recalibration for equipment dealerships. Between softening demand, higher carrying costs, and pressure to move used inventory, dealers are entering the new year with one question in mind: How do we stay efficient and profitable through the valley?

Join Tractor Zoom’s Andy Campbell and guest expert Jamie Gudeman, Director of Sales Operations for Agrivision & Prairieland Partners, for a look at where the market stands and what’s coming up next. Andy will walk through the latest equipment valuation and sentiment data, helping dealers understand how peers are adapting and what strategies can protect margins as we head into 2026.

This isn’t just another equipment trends update – it’s your roadmap for turning this year’s lessons into next year’s opportunities.

 

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Meet Your Expert Presenter

Andy Campbell is the Director of Insights at Tractor Zoom, where he combines boots-on-the-ground farming experience with business and data expertise to decode the trends shaping today’s farm equipment market. With a background that spans Fortune 500 firms, tech startups, and academia, Andy specializes in turning complex datasets into strategic decisions that help AG businesses grow.

Raised on a multi-generation farm in northern Iowa, Andy continues to manage his family operation while helping dealerships and agribusinesses make sense of machinery values, market dynamics, and buyer behavior. His educational foundation includes a degree in chemical engineering and an MBA from the University of Iowa, and he’s previously served as a college instructor—further enriching his ability to distill complex ideas into clear takeaways.

At Tractor Zoom, Andy leads the charge on market intelligence and equipment valuation trends, frequently collaborating with media outlets and presenting at industry conferences. His data-driven insights help decision-makers across agriculture and food systems act with greater confidence and speed.

Andy lives near Pella, Iowa, with his wife and three children. When he’s not analyzing equipment markets or presenting to ag leaders, you’ll find him coaching youth sports or tackling the latest fitness challenge.

Andy Campbell headshot

 

About Our Guest Expert, Jamie Gudeman

Jamie Gudeman Headshot

Jamie Gudeman brings more than two decades of equipment industry experience to his role as Director of Sales Operations for Agrivision & Prairieland Partners. With a B.S. in Technical Systems Management and an MBA from the University of Illinois, Jamie began his career with John Deere, spending 16 years supporting Midwest dealerships across service, sales, and customer support functions. In 2016, he joined Prairieland Partners as Director of Sales and later stepped into his current role following the AgriVision–PrairieLand merger in 2022.

Today, Jamie focuses on driving sales team performance through strategic inventory management, program execution, and continuous process improvement. His deep operational background and hands-on work with dealers position him to offer practical, data-driven insight into the challenges and opportunities shaping dealership performance heading into 2026.

Who Should Attend

This session is designed for:

  • Dealer Principals preparing 2026 business plans and budgeting decisions 
  • Used Equipment Managers  looking to optimize turnover and valuation accuracy 
  • Sales Managers and Teams aligning pricing and customer strategies for the new year 
  • Marketing and Operations Users focused on efficiency and internal alignment 

 

Trusted by 900+ Organizations

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Bonus for Live Attendee's

 

 📊 Exclusive Polling Insights: Participate in live sentiment polling and see how other dealers are positioning for 2026.


📁 Free Slide Deck: Get a downloadable presentation of 2025 market trends and dealer sentiment to use in your internal meetings.

 

REGISTER NOW!

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Limited Seats Available: Register Now for December 16, 2025 Webinar!

Finish 2025 Strong – and Start 2026 More Prepared