AUCTION LISTING & ADVERTISING

Reach More Buyers Without More Work

List and advertise your auction with Tractor Zoom Marketplace and put your equipment in front of thousands of active equipment buyers searching every day.

Free to list. Simple to submit. We help handle the setup.



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350K

Equipment buyers

2,800+

Dealers & Auctioneers

300K+

Monthly Visitors

50 States

Nationwide Reach
WHY AUCTIONEERS LIST WITH TRACTOR ZOOM

More bidders. Higher prices. Zero added effort.

Auctioneers are in the business of selling equipment — and we're in the business of getting more qualified eyes on it. We connect your auction to over 350,000 buyers nationwide, handle the listing work for you, and give you the option to add paid promotion when you want to push a specific sale even further.

MORE VISIBILITY

Your equipment reaches buyers actively searching for machinery across the country — not just the ones already on your local list.

MORE BIDS

More exposure creates more bidding activity, more competition, and a better shot at stronger sale prices.

LESS EFFORT

Send us your auction details and our team handles the listing process. No new software. No change to how you run your sale.

AUCTION LISTINGS

Get your auction in front of the right buyers — for free

Tractor Zoom is where farmers, fleet owners, and equipment buyers come to research, compare, and find their next piece of iron. When you list with us, your auction shows up in their searches — right alongside the dealer inventory and other auctions they're already browsing.

What a Tractor Zoom listing gives you

✓ A dedicated, searchable auction page with your lots, photos, and sale details

✓ Direct pass-through to your existing platform — leads go to your website or bidding platform, not into our forms or phone tree

✓ Mobile-first discovery — 86% of our audience finds equipment from their phone

✓ Inclusion in our search results, category pages, and upcoming auctions feed

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HOW IT WORKS

LISTING IS SIMPLE.

Three steps. Most of the lift is on us.

Send us your auction information

Email us your auction details, lot list, and photos. That's the heaviest lift you'll have.

We build the listing

Our team formats and publishes the listing on Tractor Zoom. No software for you to learn, no portal to manage.

Buyers discover your equipment

Your auction starts showing up in the searches, filters, and category pages buyers already use to find equipment.

 

No complicated setup. No new software to learn. No change to how you run your auction.

Frequently asked Questions

Is it free to list?

Yes. There are no listing fees and no hidden costs.

Do we need new software?

No. We work with your existing process and pass leads directly to your platform.

How long does setup take?

Very little time from your team — send us the details and we handle it from there.

Do we still run our auction our normal way?

Yes. We're an additional channel for visibility, not a replacement for how you sell.

What kinds of auctions can be listed?

Farm equipment, construction equipment, and related assets.

AUCTION ADVERTISING

When you want to push a sale further, we have options for that too

Listings get your auction in front of the people actively searching for equipment. Advertising puts it in front of the people who didn't know they were looking yet — from quick social boosts to full on-site video features.

The audience you're reaching

 

300K+

Monthly Website Visitors

 

163K

Facebook Followers

 

25.8K

TikTok Followers

21K

Instagram Followers

10.3K

YouTube Subscribers

4.7K 

LinkedIn Followers
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WHAT OUR PARTNERS SAY

Trusted by auctioneers nationwide

The first sale using Tractor Zoom, I received calls from buyers residing in four different states. I have never received these out-of-state calls before. I will definitely be using TractorZoom as an advertising resource toe xpand my advertising geographies.

We like to market our customers' assets to the best and biggest markets we can. Recently we decided to advertise with Tractor Zoom. Lo and behold, we had a customer purchase two tractors at our auction after seeing them on Tractor Zoom!

We were already working with Tractor Zoom Pro to get real-time auction results. Taking our partnership to the next level by listing our equipment with them made a ton of sense for us at C&B and we look forward to continuing our partnership.

Put your next auction in front of more buyers.

Free to list. Simple to submit. We handle the setup.